Conference

 

List of My Conference Proceedings
Watjatrakul, B. and Hu C-P. (2017). Effects of Personal Values and Perceived Values on E-book Adoption, Proceedings of the 16th IEEE/ACIS International Conference on Computer and Information Science, Wuhan, China.

 

Watjatrakul, B. (2016). Exploring the Effects of Openness to Experience and Theory of Consumption Values on Online Learning Adoption, Proceedings of the 14th International Conference on e-Society, Algarve, Portugal.

 

Watjatrakul, B. (2014). The Effects of Social Comparison on Intention to Use Mobile Messaging Services, The 18th Proceedings of Pacific Asia Conference on Information Systems (PACIS), Chengdu, China.

 

Watjatrakul, B. (2011). Using Mobile Messaging Services in Education: Determinants of Students’ Attitudes, Proceedings of IADIS International Conference on e-Commerce 2011 (part of Multi-Conference on Computer Science and Information Systems: MCCSIS 2011), Rome, Italy.

 

Watjatrakul, B. (2011). Determinants of Students’ Intentions to Use a Mobile Messaging Service in Educational Institutions: a Theoretical Model, Proceedings of World Academy of Science, Engineering and Technology, Dubai, UAE.

 

Watjatrakul, B. (2010). Attitudes toward Student-Customer Concept: Educational Level, Institution Status and Interdisciplinary Studies, Proceedings of International Conference on Society and Information Technologies, Florida, USA.

 

Watjatrakul, B. and Barikdar, L. A. (2009). Attitudes toward Using Communication Technologies in Education: A Comparative Study of Email and SMS, Proceedings of International Conference on Advances in Information Technology (IAIT), Communications in Computer and Information Science, 55, Bangkok, Thailand.

 

Watjatrakul, B. (2009). Using the Students-as-Customers Concept in Technology Disciplines: Students' Perspectives, Proceedings of World Academy of Science, Engineering and Technology, Hong Kong, China.

 

Watjatrakul, B. and Barikdar, L. A. (2007). E-service in Education: The Influences of Media Richness, Social Presence, Privacy and Technology Acceptance Model on Email Adoption, Proceedings of the 6th International Conference on E-business, Bangkok, Thailand.

 

Watjatrakul, B. (2006). Understanding Customer Satisfaction with Application Service Outsourcing, Proceedings of the 5th International Conference on E-Business, Bangkok, Thailand

 

Watjatrakul, B. (2006). E-business Outsourcing: A Resource-based View of E-mail Marketing, Proceedings of the 5th International Conference on E-business, Bangkok, Thailand.